Google and Facebook Launch New Ad Formats
Plus: One-third of Google advertisers use enhanced ads
Both Google and Facebook are taking advantage of Advertising Week to announce new ad formats that it hopes will increase engagement between consumers and brands.
In a blog post yesterday, Google’s vp of product management, Nick Fox, said that almost a third of the search engine’s advertisers are now using enhanced ad formats—like Media Ads, which put video into search ads; Location Extensions, which attach a business address; or Product Ads, which display an image, price, and merchant name (and which people are twice as likely to click on than a standard text ad in the same location).
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