Five months after Foursquare debuted Attribution Powered by Foursquare, the company is adding a dashboard to the system to give brands real-time insights to campaigns.
The social/location discovery platform is going after retail marketing budgets and promising to measure digital ads—and not just Foursquare ads, but those from across the web and mobile apps—with actual visits to physical stores. There are 55 brands using Attribution Powered by Foursquare so far, including Anheuser-Busch, Peet's Coffee and Blue Bite.
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