Apple made waves this morning by poaching Burberry CEO Angela Ahrendts, tapping the 53-year-old for a newly created role of senior vice president of retail and online stores. Essentially, the new exec will commandeer Apple's strategy for bricks-and-mortar and e-commerce. Christopher Bailey will take over as Burberry's chief executive officer and chief creative officer—he's served in the latter capacity for the last 12 years.
Interestingly, two pundits had vastly different reactions to the Ahrendts news. Sucharita Mulpuru, Forrester Research retail analyst, sounded shocked that Ahrendts would leave Burberry's top spot for a position under Apple CEO Tim Cook.
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