FDA Turns to SkyDoesMinecraft to Create Anti-Smoking PSA

YouTube content creator recently reached 2.1 billion views

When 21-year-old Adam Dahlberg—best known as SkyDoesMinecraft—announced to his parents he was quitting his day job at Subway to pursue creating YouTube videos about the game Minecraft, they were a bit skeptical about his plans. But, more than 2.1 billion views and 10.3 million subscribers later, he's gained their approval—as well as deals with Ubisoft, Tontino's and now, the FDA.

"When I originally started doing what I do, they were not as enthusiastic about what I did," he recalled, laughing.

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