AOL’s Advertising.com Group has had a banner year, with the portal’s ad tech arm bolstering its advertising business. Adweek spoke with the group's CEO Ned Brody last week about what the rest of 2012 holds (hint: he’s not done announcing new ad tech products) and how he’s looking at 2013, particularly the rise of RTB up the inventory hierarchy.
Adweek: Looking ahead to 2013, it seems like it will be a big year for programmatic buying.
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