Facebook fell out of favor with Hollywood more than a year ago, and a sampling of marketers for Academy Award-nominated movies suggests little has changed. Major paid pushes using the social giant were few and far between last year, per the studios contacted by Adweek. 12 Years a Slave, for instance, didn’t buy a single ad, a source close to its campaign said.
Facebook declined to comment.
“Facebook is like the old phone book—everyone’s in it, so you need a presence,” said Patrick Young, co-founder of Jetset Studios, a flicks-focused agency in Los Angeles.
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