Facebook Blames Ad Slowdown on Mobile
Says more users access site via mobile, where ads are nonexistent
Facebook is attributing its recent ad slowdown to a complete lack of mobile ad strategy—but that doesn’t mean the social giant is about to dial up the number of ads on its mobile apps.
As part of an amendment to its S-1 filing with the Securities and Exchange Commission, Facebook acknowledged that it doesn’t meaningfully monetize its mobile applications. And since Facebook’s mobile consumption is growing so rapidly, a lot more users aren't seeing any ads on the social media platform.
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