Facebook Auto-Play Video Is Running on Brand Pages
Could ramp up branded video on the social platform
Brand marketers, you may soon be able to run auto-play videos on your Facebook page without buying an ad. Some of your peers already are.
Facebook is testing a feature that extends the reach of its auto-play video ads into brands’ own pages. While names like Macy’s, Chevrolet and Progressive have tested auto-play videos within ads, the videos have not played automatically in brands pages until now.
A rep for the Mountain View, Calif.-based social media giant confirmed with Adweek that the tech company is trialing the auto-play content within brand pages—running via the company's iPhone app.
Videos uploaded and posted to brands’ pages mimic the same auto-play experience that the premium-priced ad offers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in