The Daily Mail is announcing today that it has invested $3 million in publishing-tech company Taboola, and there are two big reasons why—native ad dollars and speed.
"At the end of the day, we have to move so quickly," said Jon Steinberg, CEO of Daily Mail North America. "We're all competing against Facebook, ultimately."
That essentially means publishers need ad-tech folks at the ready at all times. In a social-first world, wait in line for help too often and consider yourself dead—and 3 million bucks gets anyone on speed dial.
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