CPG Sales Set for More Online Growth

“We think the segment will grow at above-average rates and then settle in to be a small part of the overall market,” said the New England Consulting Group’s Gary Stibel.

Pet products, food and beverage, over-the-counter medicines and personal care items are leading the online charge in CPG. After years of limited online activity, these categories grew at faster rates last year than all other e-commerce segments, according to Forrester Research and Barclays Capital’s “Internet Data Book.”