Google’s new Holiday Shopper Intentions survey finds that 26 percent of all shoppers start searching for gift deals not in the days leading up to Thanksgiving—but before Halloween. Retailers are responding by offering Black Friday-styled discounts through the entire month of November, rather than limiting the annual event to a single day.
Shoppers are also using more technology as they plan their holiday purchases. In 2010, the average was just five sources before making a purchase, but in 2013, it was up to 12 sources—and that number is expected to increase again this year.
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