Chris Hardwick Strikes a Deal to Monetize His Company's Popular Nerd Podcasts

Nerdist Industries and Midroll Media team up to boost ad revenue

Nerdist Industries, the multi-platform entertainment publisher founded by actor Chris Hardwick, announced a new partnership Wednesday with Midroll Media, provider of the industry's first dedicated pod monetization service.

Midroll will work as Nerdist's advertising representative, securing revenue-boosting placements on popular Nerdist shows, including the star-studded Nerdist Podcast—which is downloaded more than 5 million times each month. Midroll will also work to boost ad placement on programs such as You Made it Weird and The Todd Glass Show.

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