Facebook's well-publicized squeeze on organic content has slashed Red Vines' organic reach 72.9 percent over the past year, and Sour Punch's reach is down 78.1 percent, the American Licorice Co. revealed today during a presentation at the ANA Masters of Marketing conference.
Michael Kelly, media and communications manager at American Licorice Co., explained how the shift in Facebook's News Feed strategy has his brand reprioritizing its social efforts, which lean heavily on organic content.
"It just is a wake-up call that we need to recognize how these platforms are evolving and what we need to do with our content and page-view strategies to make sure that we're being heard on these social platforms," Kelly said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in