BuzzFeed Report to Publishing Partners Demonstrates Power of Social Web
Reddit generates huge referral traffic while Pinterest falls flat
Lost in all the hype about GIFs and high-profile hirings is BuzzFeed's original identity as an online publishing experiment. At its core, BuzzFeed is all about the data, which the site is constantly collecting through a publishing partner network (including more than 200 publishers like The Huffington Post, TMZ, and The Daily Beast, with 300 monthly users). Adweek obtained a copy of BuzzFeed's July Social Intelligence Report, distributed to members of the network, which reveals that celebrity-driven content is king, Reddit is becoming a monster for traffic referrals, and for publishers, Pinterest could be nothing more than a fad.
Reddit is a referral monster
In July, Reddit set a new pageviews record, topping 3.1
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