When Robin Williams' sudden passing began circulating in social media early Monday evening, Burger King marketers quickly placed a call to Twitter headquarters to pull a Promoted Trend. The national ad, which typically costs more than $200,000 a day, was part of a larger endeavor to promote the quick-serve brand's chicken fries product.
A BK rep told Adweek via email that the move was "out of respect for Robin Williams and his fans."
Shortly after 7 p.m.
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