Brick-and-Mortar Analytics Firm Raises $17.3 Million Funding Round

The Palo Alto, Calif.-based startup launched three years ago with the aim of “trying to recreate the clickstream for the physical world,” said co-founder and CEO Will Smith, whose 26-person team includes one of the founders of Google Analytics and a founding member of people-counter technology company ShopperTrak.

Since people in real life don’t mark moments in their lives with mouse clicks, Euclid had to identify another way to measure people’s behavior: their smartphones.