Beyond Native: Bringing Video Ads In-House

Vox Media is producing TV-quality ads without the help of agencies

The Verge has started offering advertisers like Ford pre-roll video ads. But in this case, Ford doesn't need its agency, as The Verge produced these Web video spots, using its own technology and editorial staff.

Indeed, the tech-centric publication is looking to take native advertising to another level by bringing creative in-house with its Vox Studios team. The unit offers TV-quality pre-roll ads for brands like Ford, which sponsored The Verge's coverage of the Consumer Electronics Show a few weeks ago. 

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