Banks Eat Into Groupon's Business
Banks increasingly finding daily deals too big to pass up
One day after Groupon's disappointing Q2 earnings report, the daily deals row isn't getting any easier to hoe. For the second consecutive week, a major banking institution has rolled out a deals platform nationwide that’s designed to be easier to use than Groupon. Bank of America today announced BankAmeriDeals, offering discounts from partners Aeropostale, The Body Shop, FedEx Office, AutoZone, Redbox and the Atlanta Braves.
From the consumer’s standpoint, BoA's offering appears to be simple. BoA account holders can go online and opt into discounts from the retailers.
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