Banking Mobile Apps Used by 58% of Consumers
IAB-led study shows power of virtual wallet
The virtual wallet appears to be catching on fast. Fifty-eight percent of consumers now use their bank's mobile app while an additional 25 percent are aware that the technology is available, per a survey from the Interactive Advertising Bureau, InMobi and Viggle.
Somewhat surprisingly, a lower number of consumers—50 percent—use a bank's mobile website. Viggle, a TV-based rewards app, surveyed 1,242 of its users in March to arrive at the numbers in the report, dubbed "Money and Mobile."
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