AT&T Opens Huge Digitally Enhanced Chicago Store

10,000-square-foot shop focuses on technology and lifestyle

AT&T’s newest retail endeavor is almost the complete opposite of the currently en vogue here today, gone tomorrow pop-up stores. On Saturday, the telecom giant will open a 10,000-square-foot shop in Chicago that will include a litany of digital bells and whistles.

The store will entail 100 digital screens showcasing items from the brand and its numerous product partners. AT&T will push its Digital Life line of home security products while showcasing a wireless-connected Nissan car with apps meant to help drivers navigate the road.

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