Millennial marketing has easily been one of the top subjects at the ANA Masters of Marketing conference this weekend in Phoenix, Ariz. The demographic is coming of age in terms of earning power, and brands desperately want to understand how to win the affinity of the young adults.
At the same time, for months, reports have stated that Facebook is falling out of favor with millennials, as they move on to other platforms such as Instagram and Snapchat.
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