Programmatic advertising—a burgeoning medium for desktop, tablet and smartphone marketers—is now happening via smartwatches.
FitAd, a 4-month-old wearables ad network, has begun facilitating automated promos for Amtrak's Acela Express service to folks who golf on courses along the Eastern Seaboard. The train-travel brand is the first to test the ad net, running banners via Golfshot when golfers who have downloaded that mobile app onto their Sony or Samsung watches are in between holes.
"We want to help translate a platform like Golfshot to brands through brand managers or ad agencies," said Mort Greenberg, founder and vp of sales at FitAd.
Ben Addoms, CEO of Golfshot, added that golf courses—where players stand around for considerable lengths in between shots—provide an opportune time for branding.
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