Advertisers Move to Stop Digital Privacy Regulations
DAA expanding self-regulatory program
In yet another attempt to keep the government from stepping in with regulations about consumers' privacy online, the advertising industry has decided to expand the scope of its self-regulatory program.
This latest change to the program, which has thus far been successful at getting regulators to back off, was a response to calls from federal agencies for privacy programs covering all online data collection and use, not just data collected for purposes of advertising. In addition to having the choice to opt out of behaviorally targeted advertising, consumers will now also have the choice to opt out of data collected from websites that could be used for other purposes such as employment, credit, or insurance.
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