Adobe Testing Cross-Device Personalized Video Ads

Brands can separate spots by device, audience segment

An ad is not an ad is not an ad—particularly when shown across TV, online, tablet and smartphone—even when created by the same advertiser. A brand like Coke may have one main TV spot that it shows to broad audiences like those watching the Olympics on their big-screen, but why show that same spot to the individuals checking out the competition on their smartphones if the brand doesn't have to? What if it can show them a better ad?

That's at least the premise of Adobe's video content-and-advertising platform Project Primetime, which handled the live-streaming for this year's Summer Games.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in