South by Southwest Interactive is set to get underway Friday, when more than 32,000 attendees will descend on downtown Austin, Texas, for a five-day festival of technology, marketing and digital life. There will be a lot of take in, and past showgoers will tell you it's easy to get overwhelmed. Despite the fun—futuristic ideas, interesting people and brisket/tacos/booze—one might wonder if the hastle is worth it in the end.
Well, some notable SXSW veterans say it definitely is.
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