Big-name marketers have descended on Orlando this week at the ANA Masters of Marketing conference. So far, it's clear that digital has taken over with some intriguing results backed up by data.
Here are the seven most interesting stats we've heard so far.
1. Target's massive data breach racked up 150 billion media impressions between December and July. But, Target's CMO and evp Jeffrey Jones is optimistic about his brand going into the holiday season, largely because of digital.
Jones shared a slew of mobile stats during a presentation this morning.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in