With 500 Million Monthly Users, Activision Blizzard CEO Claims His Company Is 5 Times Bigger Than Netflix

Thanks to esports

SAN FRANCISCO—Activision Blizzard CEO Bobby Kotick thinks the size of mobile gaming is on par with video-streaming behemoth Netflix.

Speaking at Vanity Fair's New Establishment Summit this morning, Kotick boasted about the video gaming company's massive reach, particularly when it comes to areas like esports.

"If you think about our players, if you take Call of Duty, we have 40 million monthly active users—these people are spending hours of their day playing a game, an organized competition—that's the same size as the preseason NFL," Kotick told attendees.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in