5 Reasons Why American Apparel Is Bullish on Twitter (And $50,000 Other Ones)

Marketing chief gives his rationale

Twitter and American Apparel are releasing a case study today, citing a campaign the manufacturer-retailer ran last year that garnered $50,000 in revenue for a single flash sale via the social platform. Adweek interviewed the Los Angeles-based brand's director of marketing, Ryan Holiday, to get insights on why he thinks Twitter is an important sales engine for the company.

American Apparel currently has 466,000 followers, which Holiday said represents about a 40 percent increase compared to two years ago.

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