There weren't a ton of brands that treated Monday night's first college football playoff championship like it was a worthy of the kind of real-time marketing efforts normally seen for huge, live-TV events.
That means it was a missed opportunity for many marketers given that the game between Ohio State and Oregon on ESPN was expected to become the No. 1 rated cable program of all time. But a handful of brands deserve credit for creativity and timing.
In the game's third quarter, Ohio State fumbled the ball, which was the fourth or fifth time the pigskin hit the turf during the game up until that point.
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