While the potential benefits of real-time marketing have been documented, the tactic's perils helped keep the ad industry entertained during 2013. Well, the brands that got caught in Twitter's crosshairs were certainly not amused.
So Adweek has collected five of the most memorable branded #Fails of the year. (Former IAC public relations chief Justine Sacco is off the hook here since she's not a brand—though her social media-based fall from grace might be the new standard for epic Twitter screwups.)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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