Many (but not all) might argue that a tweet isn't nearly as powerful as a lightsaber. However, last week a number of brands joined the Star Wars frenzy on the platform, helping to churn out an impressively high number of tweets that could potentially populate a small planet.
Conversation on Twitter related to the newest movie was massive. According to Twitter, "Star Wars" was mentioned 6.5 million times in the week leading up to opening night, with 2.4
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