The royal wedding generated an estimated $13 million in incremental retail sales for magazines, a much-needed boost at a time of an otherwise fragile newsstand environment.
Magazine Information Network, a clearinghouse for magazine retail sales data, estimated that royal wedding-themed covers from existing magazines yielded more than $13 million. Additional specials, one-shorts, and features were expected to bring in another $18 or so million, for a total of $31 million.
For comparison's sake, the industry sold close to $67 million worth of product capitalizing on Michael Jackson’s death two summers ago.
The royals windfall wasn't distributed evenly, though.
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