RDA to Sell Allrecipes.com
News comes just after move to unload Rachael Ray mag
Days after after saying it would jettison Every Day with Rachael Ray, Reader’s Digest Association said it’s exploring a sale of a second key food property, AllRecipes.com.
Allrecipes has been seen as a candidate for a sale for at least a year. RDA bought the user-generated recipe site in 2006, and since then, it’s more than doubled its traffic to become one of the biggest food sites on the Web. Allrecipes would be expected to fetch a high price, and selling it could help RDA patch financial weaknesses elsewhere at the company.
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