RDA Finalizes 'Rachael Ray' Mag Sale to Meredith
RDA eyeing other assets for sale
Reader’s Digest Association completed its sale of Every Day With Rachael Ray to Meredith Corp., with more sales expected to follow as RDA pares back to focus on its core brands.
The Rachael Ray mag sale, finalized Oct. 28, is expected to be formally announced today. RDA CEO Robert Guth said Meredith was expected to pick up the majority of the title’s employees, except for a handful that would be staying on at RDA. The magazine staff is expected to stay in RDA’s 750 Third Avenue, New York, location until the end of the year.
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