Publishers Ditch Swanky Offices for Savings and Subsidies

Is building a brand more important than branding a building?

It’s the end of an era for publishers—at least as far as their iconic New York headquarters are concerned. Time Inc. and Condé Nast, stalwarts of the midtown media scene, are preparing to relocate to new offices downtown, where they will join other emigrants like Newsweek, The Daily News and American Media Inc. (Just last week, The Washington Post announced it would be moving out of its longtime offices in D.C. in favor of more modern digs nearby.)

It’s a smart move financially.

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