Press+ Study Finds Digital Subscription Prices Rising, Meters Dropping
Publishers offering fewer free reads
Can newspaper publishers shift to a paid online model without giving up traffic and its associated ad revenue? A new release of data from publishing e-commerce platform Press+ suggests they can.
The company, founded by founded by Steven Brill and former Wall Street Journal publisher Gordon Crovitz and now owned by RR Donnelley, studied data from its 400-plus publisher affiliates (including the Tribune Company and McClatchy) and found that online subscription prices are rising and access to free content is declining without any loss of ad revenue.
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