Last week, Time Inc.'s People scored a major victory (in the world of celebrity weeklies, at least) by publishing a full-page photo of Kate Middleton and her just-born Royal Baby on its cover—and was the only magazine in the category to do so. Judging by early estimates, the issue will rank as one of People’s best sellers in a long time.
Five days after the “special collector’s issue” had been on newsstands, its single-copy sales had already increased 21 percent over average sales for the past 26 weeks, according to Magazine Information Network, which tracks magazine retail sales.
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