The New Yorker has been putting a premium on Web content in the past year, launching new verticals like Books and Humor and features like the "Double Take" archives blog and daily cartoons and publishing more online-only reporting. That digital push appears to have paid off: April was the best traffic month ever for NewYorker.com, with 10.7 million unique monthly visitors (a massive 129 percent year-over-year increase) and more than 33 million page views. (Outside web analytics firm ComScore, which typically reports lower traffic numbers than publishers' internal ones, recorded 3.8
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in