Typically, Bill Simmons writing about the impending free agency of an NBA superstar wouldn't garner any more attention than any other column in the popular sportswriter's arsenal.
But last Friday, when Simmons wondered which team Kevin Durant will sign with this summer, it had the notoriety of being the ESPN-turned-HBO personality's first published column in more than a year. It was also his first column for The Ringer, his new site that many in the industry have already dubbed "Grantland 2.0."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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