Fashion magazines haven't yet closed their September issues in the hotly contested ad page race, but Hearst is hoping to grab the spotlight ahead of its rivals, revealing that Elle, Harper's Bazaar and Marie Claire will all break their own previous records this year.
“The fashion and luxury world has come roaring back in spending in advertising, particularly in print,” said Hearst Magazines president, marketing and publishing director Michael Clinton. Economic instability in Europe and slowed growth in Asia, he added, have led more high-end brands to focus their marketing budgets on North America.
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