Facebook’s user base skews female, but try telling that to Esquire. The Hearst Magazines monthly has embraced the social network, and in a big way–it cranks out nearly a dozen messages a day, eschewing the less-is-more industry rule of thumb.
“A failing for Facebook [marketers] has been the ability to fully capture younger male consumers in the newsfeeds,” explained Matt Sullivan, Esquire’s Web director. “Every day, guys are inundated with [kid] photos or pictures from sorority girls they knew in college but don’t care about anymore.
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