Performance Marketing

BuzzFeed Tries Growing Its Own Memes

Site beefs up staff to in attempt produce original content

From oh-so-adorable animal photos to celebrity memes, BuzzFeed has made a name for itself as a top curator of viral content. But can it also succeed as a place to find original content?

It’s going to try. In recent months, the site has beefed up its editorial staff—last week it hired Gawker’s Matt Cherette and Jezebel’s Whitney Jefferson—and sent reporters to events like Occupy Wall Street. It even created its own rally outside People’s offices to proclaim Ryan Gosling the real “Sexiest Man Alive.”