Bloomberg Businessweek Gets Makeover

With a new Bloomberg Businessweek that has twice as many stories and 20 percent more pages, leaders at the publication said they hoped to win back readers whom they say felt the magazine was no longer worth the money.
 
“I think the value proposition had been off, frankly,” said Josh Tyrangiel, Businessweek’s new editor. “If you’ve been a reader for the past couple of years, you see the paper’s getting thinner, there are a lot fewer stories.

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