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NEW YORK Dow Jones & Co. has hired independent mcgarrybowen to create a brand image campaign for The Wall Street Journal and its online edition, the client confirmed.
Billings were not disclosed, but major media ad spending on the newspaper has ranged between $5 million and $7 million in recent years. The assignment to mcgarrybowen appears to be new.
In addition to mcgarrybowen, the client considered two other shops for the task: Publicis Groupe’s Publicis in New York and Trahan, Burden & Charles, an independent in Baltimore that handles ads for the newspaper’s online edition, according to sources.
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