Gym Ad Angers San Francisco for Suggesting Aliens Will 'Eat the Fat Ones First'

Grey says it meant no offense

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If diet shakes, pills or Buns of Steel videos fail to provide incentive for those thinking about losing weight, how about the threat of alien attack?

That was the tongue-in-cheek scenario proposed by creatives at Grey Advertising, San Francisco, in their first ads for Bay Area health club chain 24 Hour Fitness. They created an ad featuring shadowy images of big-headed, bug-eyed aliens (shown here). Copy read: "When they come, they'll eat the fat ones first."

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