Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Interpublic Group’s Hill, Holliday, Connors, Cosmopulos has won the Liberty Mutual advertising account following a review, the client has confirmed. Estimated billings are $50 million.
The Boston agency prevailed over Havas-owned Arnold, also here, and Euro RSCG in New York, as well as MDC Partners’ Kirshenbaum Bond + Partners in New York.
KB+P was the seven-year incumbent and got a free pass into the final round.
Consultancy Pile and Co. here oversaw the review process.
“We’re looking forward to working with the talented folks at Hill, Holliday,” said Steve Sullivan, Liberty Mutual’s senior vice president of communications, in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in