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NEW YORK — DDB has won the estimated $60 million New York State Lottery account, sources said.
The agency beat out three other New York contenders, including incumbent Grey, Wolf Group and Bates in a review that began in December. DDB, which lost the account to Grey in 1998 after a ten-year run, was eager to win the business back.
Its award-winning “Hey, you never know” campaign showed humorous vignettes of how winning the lottery could change a person’s life.
Grey’s
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