Chuck McBride, Mr. Big Shot

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Will Chuck McBride throw it all away for the rock ‘n’ roll life?

Not yet, apparently. But the onetime apartment manager and current North American creative director of TBWA\Chiat\Day has been busy on the extra curricular front, directing the Dave Matthews Band’s latest video, “Everyday.”

The video, which premiered Nov. 16 on MTV, features a yellow-hatted, red-shirted Everyman, played by Judah Friedlander, who spends one full day hugging everyone he meets. Shot in New York and in Dave Matthews’ hometown of Charlottes ville, Va.,



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