BBDO Takes Monster.com

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NEW YORK Online job search service Monster.com has chosen Omnicom Group’s BBDO to handle its global creative chores, the agency said today.

Monster spent about $155 million in domestic measured media in each of the past two years, per TNS Media Intelligence. Sources, however, said that spending in overseas markets would likely take that figure well past $200 million.

Though some sub-brands, like Tickle.com, are touted, most of the annual ad outlay supports the core Monster brand.



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