Arnold Wins Pearle Vision

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BOSTON Havas’ Arnold has won creative duties on Luxottica Retail’s Pearle Vision ad account following a review in which Interpublic Group’s McCann Erickson and WPP Group’s Grey, both in New York, also made final presentations, the client said today.

Consultancy Pile and Co. here managed the competition.

“Pearle Vision has been quietly doing something really important for people. We are going to help them be less quiet about it,” said Pete Favat, chief creative officer at Arnold in Boston.

The





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